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Oxford Brookes University

Department of Hospitality,
Leisure and Tourism Management
Oxford Brookes University Business School

The Department of Hospitality, Leisure and Tourism Management


Oxford Brookes University is one of the UK's most progressive universities and has won many awards for the quality of its teaching and research. This is reflected in the fact that the University has been judged the best new university by The Times for the last six years.

The Department was awarded 22/24 in the most recent Quality Assurance Agency assessment of teaching quality. In 1999/2000 The Guardian newspaper rated it the top UK "Catering and Hospitality Management" school.

The Department has an impressive international reputation, founded on innovative approaches to learning and teaching, the quality of its research and consultancy, and its strong links with industry, industry organisations and the professional body; the Hotel Catering International Management Association (HCIMA). These links ensure that the programmes of teaching, consultancy and research are up to date, relevant and at the leading edge of thinking in the subject area. The Department was designated a Centre of Excellence by the National Advisory Board for Higher Education, a Centre of Outstanding Quality by the PCFC and has, in the past, been the Caterer and Hotelkeeper College of the Year

Members of the teaching staff are all accomplished professionals, many with international reputations. Their knowledge of state-of-the-art developments in the hospitality and tourism industry invigorates the teaching and ensures that students are exposed to the very latest thinking in industry and research. This means that programmes are innovative and industrially relevant.


Research


The Department is acknowledged as one of the few research led hospitality management departments in the UK, and is recognised internationally for its highly focused research programme. It focuses on a number of clearly defined areas where it has developed strength and reputation. These are:

Consumer Behaviour - Customer satisfaction, customer attitudes and service delivery using concepts such as importance-performance analysis and expectancy disconfirmation theory; segmentation and relationship marketing; consumer orientated approaches to concept development and strategic management. Led by Dr Nigel Hemmington.

Strategy, Policy and Performance of International Hotel Groups - A major study of the strategies and performance of international hotel companies, the findings of which have been reported at international conferences and published in professional and academic journals. Led by Dr. Angela Roper.

Diversity Management - A series of studies of diversity management in the hospitality industry, originally focused on equal opportunities and women's employment, but now broadened to include all forms of diversity. Led by Liz Doherty who is also the Chair of the HCIMA Diversity Working Group.

Financial Decision Making - Current studies focus on inter-disciplinary approaches to marketing and accounting, human resource management and accounting and culture and financial decision making. There is also an on-going study of the role of the financial controller in hotels. Peter Harris leads this group.

Hospitality management education, professional development and careers - Many studies in work-based learning, curriculum development, experiential learning, modularization and the accreditation of industry training programmes have been undertaken. It has also conducted two major studies into hospitality management education and graduate careers.


Consultancy


The Department has an excellent reputation for the quality of its consultancy and contracted research with external companies and organisations. Major projects have included consumer trials for companies including Mars, Marks and Spencer, and Proctor and Gamble. We have considerable experience of projects in management accounting and financial management, and clients have included Holiday Inn Worldwide, the Savoy Hotel Group, Queens Moat Houses and Ciga Hotels. Other clients have included Scher International and Thorn EMI. We have also recently completed a study of the attitudes of managers and tenants to training for Hydes Anvil Brewery, Manchester. We have worked extensively with academic and commercial organisations abroad. In a major project supported by the British Council, we are currently working on curriculum and resource development for hotel and restaurant management education in Bulgaria.


The Centre for Environmental Studies within the Hospitality Industry


A new Centre as the locus for its research, consultancy and continuing professional development initiatives in the area of environmental management has been established. This reflects the growing number of environmental issues, which face today's international hospitality industry and increasing concern for environmental issues amongst consumers.

The Centre undertakes targeted environmental research and disseminates the findings of this research to ensure that hospitality businesses can meet environmental challenges and reap the business benefits of practical environmental management programmes. Current interests include the benchmarking of businesses against environmental indicators and the development of education and training resources to raise environmental awareness.

Programmes of Study


The Department offers a full portfolio of programmes at both undergraduate and postgraduate level. It is one of the leading centres in the world for postgraduate provision in hospitality management. At undergraduate level our modular programme offers full and part-time opportunities leading to honours degrees in Hotel and Restaurant Management, International Hospitality Management and a joint honours programme in Hospitality Management Studies in combination with one from over 100 second fields of study. The portfolio of taught masters degrees includes the MSc in International Hotel and Tourism Management and MSc in International Travel and Tourism Management.


An AMBA accredited MBA programme is available through the Business School.

The Department is also a leading partner in the "University for Industry ... hospitality worldwide" which delivers undergraduate and postgraduate learning through the workplace. All masters degree students are required to complete a dissertation or project, many of which contribute the research focus areas.

We have an impressive international reputation for the quality of its higher degrees by research (MPhil/PhD). The research strategy is highly focused and all research students are required to conduct research in areas that contribute to this strategy. Students on the research programme are investigating areas including strategy implementation, emotional labour, financial decision making, diversity management and relationship marketing.


Undergraduate Programmes


We offer both single and joint honours degrees at undergraduate level. Our undergraduate programmes are modular in structure. This flexible approach enables students to tailor their study programmes in line with their career aspirations and personal interests.


BSc in Hotel and Restaurant Management
Single Honours Degree


This single honours degree programme has been designed to provide you with a challenging learning experience and to prepare you for a management career in the hospitality industry. It can be studied full-time as a four year sandwich course or part-time over a longer period. Subjects covered include marketing, human resource management, accounting and financial management, and hotel and restaurant operations management.

The second year is spent in industry on a period of supervised work experience, providing students with an excellent grounding for the advanced management modules which are taken in subsequent years.

"I am immensely grateful to Oxford Brookes University. My four years in Oxford not only gave me the confidence to drive for my goals but the knowledge I needed to achieve them. Learning should be fun, and at Brookes a terrific balance was achieved between the demands of a degree course combined with a happy learning environment."

"I graduated in 1984 and chose contract catering for my career. For 6 years I worked for Gardner Merchant at various contracts around the UK, ultimately ending up in Sales after I had gleaned a thorough understanding of this complex sector from ground level. With a desire to set up my own business, I joined forces with Mike Day in 1991 who had held senior positions within Robert Maxwell's empire and latterly The David Lloyd Leisure Group. Mike and I set up Customised Contract Catering, purchased an outside event company along the way and then merged with Aspen Catering based in The West country. By October 1998, Mike and I had built the company from a standing start to an annual turnover of ?£4.5 million, employing over 300 staff. Acknowledging the significant IT and training resources required to move the company onto the next level, we sold the company to Granada Food Services in October 1998 and now trade within their Specialist Markets Division. GFS bring huge additional benefits and resources to our clients and staff alike and there is no doubt this was an excellent step for the company. Mike and I remain at the helm! I would say that Oxford Brookes University gave me the grounding necessary to succeed."
Louise Willcock, Sales & Marketing Director, Customised Contract Catering


BSc/BA in Hospitality Management Studies
Joint Honours Degree


Normally a three year full-time programme, this highly flexible honours degree is also available by part-time study. In addition to Hospitality Management Studies, students select a second subject to study from more than 50 possible options. Our programme is designed to give maximum choice while at the same time equipping you with the essential knowledge and skills for a management career in the hospitality industry or other service industry.

There is no compulsory work experience, although students studying a language as their second subject often work in hotels or restaurants abroad to meet the requirements of their language programme. All students have the opportunity to develop a work-based learning contract which enables them to obtain credit for the learning which they achieve through part-time or vacation work.

Some popular subject partners for the joint degree are:
Tourism Food Science and Nutrition Marketing Management Accounting and Finance Computing French German Business Administration

Many other subject choices are possible, including Anthropology, Education, Mathematics, Law, History, History of Art and Geography.

"Oxford Brookes foresight in anticipating industry trends, particularly in the field of hotel technology and distribution, sparked my interest which started with a dissertation on global distribution systems. This led me to my current role as Head of Marketing for Utell International's Internet and on-line network services. My joint honours degree in Hospitality Management Studies and Tourism undoubtedly provided me with the fundamental business skills for a career in a global organisation."
Ruth Hutchison, Utell International.


BSc in International Hospitality Management
Single Honours Degree


This distinctive single honours degree programme will provide students with the knowledge and ability to pursue a career in the international hospitality industry. It can be studied full-time as a four year sandwich programme, including a year spent in industry, or part-time over a longer period.

In additional to core subject areas, which reflect the skills, knowledge and capabilities required in international hospitality management, this programme includes periods of work and study in an international setting. Students must spend their second year working for a hospitality organisation outside their country of origin. In the final year, students spend time at one of our partner universities in Canada, Australia or the USA.

Our internationally orientated curriculum is enhanced by the experience of working in the culturally diverse community of students.


BSc in International Tourism Management
Single Honours Degree


This management-based course, which provides an appreciation of the international dimensions of the global tourism industry will prepare you for careers in this fast developing industry. It can be studied full-time as a four year sandwich programme, including a year spent in the industry, or part-time over a longer period. There are also exchange opportunities with partners around the world.

Our internationally orientated curriculum is enhanced by the experience of working in the culturally diverse community of students.


BSc/BA in Tourism Management
Joint Honours Degree


This is a three year full-time programme but is also available by part-time study. In addition to Tourism Management, students select a second subject to study from more than 50 possible options. The study of tourism has a management core but is multidisciplinary in its approach, drawing on specialists from the School of Business, the School of Planning as well as the School of Hotel and Restaurant Management.

The programme has two main aims: to explain, examine and develop an understanding of tourism and all its component elements and to prepare students for employment as planners, managers and developers of tourism resources. It is designed for students wishing to pursue a management career in its increasingly important and growing service industry around the world.

Popular subject partners for the joint honours degree are: Hospitality Management Studies Leisure Planning Marketing Management

Many other subject choices are possible, including German, French, Spanish, Geography and Planning.

"Four years after graduating, I am still drawing on the knowledge and skills I learnt on my course at Brookes to use in my day-to-day job as Marketing and Research Associate at RCI Consulting"
Dawn Korrosso, RCI Consulting


Postgraduate and Post Experience Programmes


The School offers full-time leading to the award of masters degrees In all programmes, credit for prior learning may be given.


MSc in International Travel and Tourism Management
Full-time study

This is a full-time masters programme for UK and international students. It provides an opportunity for honours graduates from unrelated disciplines (e.g. economics, languages, history) to study travel and tourism at a postgraduate level, whilst also enabling tourism graduates to develop a deeper knowledge and understanding of the industry. Although beneficial, prior work experience in the travel and tourism industry is not an entry qualification for this programme.


MSc in International Hotel and Tourism Management
Full-time study

Our masters programme, which normally involves one year of full-time study, helps students who already have a hospitality and tourism management bachelor's degree or equivalent and industry experience to develop a more advanced understanding of hotel and tourism management in an international context. The programme attracts students from all over the world, strengthening the international perspectives and enriching the learning experience.

The programme aims to provide students with intellectual and professional development, cultural awareness and sensitivity to the ethos of international hotel and tourism organisations. On successful completion graduates will be equipped to make international managerial decisions; plan adaptive tactics and strategies in a dynamic and contemporary environment and assess international businesses from an interdisciplinary and broad external perspective. The programme culminates in an individual research project or dissertation.

Students with degrees in other disciplines or without experience of the hospitality/tourism industry can enter the one year programme by various 'access routes'. On completion of the masters programme graduates go on to find employment in international hotel and tourism organisations worldwide or undertake research degrees, often in the School.

"The course was hard work and very demanding but the lecturers were always very helpful and supportive. I feel that I have gained a lot from this course. In fact, I would say that it has really changed my life."
Lan Lan Wang from The Peoples Republic of China


Higher Degrees by Research
We have an impressive international reputation for the quality of its higher degrees by research. Postgraduate students can study at MPhil and PhD level in a number of specialist fields which are highly relevant to the strategic development of the hospitality and tourism industries.

Research Degrees
There are opportunities for full-time and part-time students to work with us towards postgraduate research degrees (MPhil or PhD) and to contribute to the important work we are undertaking. All research students are expected to follow a programme of research training and other taught courses as agreed with their Director of Studies.

Our strategy has been to focus its research in the areas described opposite. All applications to the research degree programme are considered in terms of the extent to which proposed research will contribute to the development of these areas.

"Having studied for an MSc in the School I was keen to continue my studies in the area of strategy implementation in international hotel companies. The main reason I have stayed at this University is that the staff are very supportive and active in my research area and I feel part of a research community."
Fevzi Okumus, PhD student


Research Areas


We are currently focusing our research in the following areas:

Strategy, Policy and Performance of International Hotel Groups
Our main project, 'What makes a Successful International Hotel Group?', is a major interdisciplinary study of the strategies and performance of international hotel companies and has generated international interest. Members of the research team have been invited to present papers at international conferences in the USA and elsewhere and have published their findings in professional and academic journals.

Hospitality Management Careers, Education and Professional Development
This research includes an international study into graduate careers and choices, funded by the International Hotel and Restaurant Association, and a major UK-based study of hospitality management education and employment trajectories. Research funded by the UK Department for Education and Employment has also been carried out in the area of work-based learning, resulting in publications on curriculum development, experiential learning, modularisation and the accreditation of company training programmes.

We are also particularly interested in continuing professional development, the use of resource based and open learning, and facilitation of asynchronous learning using the Internet.

Equal Opportunities in Hospitality Employment
This international research project, conducted with the University's School of Languages, is investigating the implementation and impact of European Union equal opportunities policies on women's employment in France, Italy, Spain and the UK. A number of papers have already been published.

Consumer Behaviour in Hospitality
This research focuses on consumer orientated approaches to concept development and the strategic management of organisations. Work in the area of consumer satisfaction, profitability, branding and service delivery is being developed through importance-performance analysis, the service profit chain and expectancy disconfirmation theory.

Use of Accounting Information in Hospitality Management Decision-Making
We have a high international profile in this area. For example, Accounting and Finance for the International Hospitality Industry Butterworth-Heinemann, 1995, edited by Peter Harris, is a leading text documenting contemporary research, much of which was conducted within the Department. Current research projects include inter-disciplinary studies in accounting and marketing, and in accounting and human resource management, and an externally funded project on the role of the hotel financial controller.

 

Address Information

Address Gipsy Lane Campus, Headington,
Oxford, OX3 0BP
Tel. No. +44 (0)1865 483800
Fax No. +44 (0)1865 484848
Programmes
Undergraduate Programmes:
BSc Hotel and Restaurant Management (Single honours)
BSc International Hospitality Management (Single honours)
BSc International Tourism Management (Single Honours)
BSc/BA Hospitality Management Studies (Joint honours programme when combined with another field of study)
BSc/BA Tourism (Joint honours programme when combined with another field of study)

Graduate Programmes:
MSc International Hotel and Tourism Management
MSc International Travel and Tourism Management
MSc International Travel and Tourism Marketing Management
Research Degrees MPhil and PhD
Mode of study Programmes are available in full-time, part-time modes of study.
Student accommodation The University has a range of accommodation. International students are given priority for accommodation in halls of residence.
Admission requirements Entry requirements vary depending on programme of study.
Fees Masters from 7500GBP -Enquire for latest information on fees/scholarships
Date of entry Flexible entry and exit.
Mode of study Programmes are available in full-time, part-time modes of study.
Student accommodation The University has a range of accommodation. International students are given priority for accommodation in halls of residence.
Admission requirements Entry requirements vary depending on programme of study. Postgraduate study requires a degree and some programmes require work experience. Work experience can often be arranged by the University.
Fees Masters from 7500GBP -Enquire for latest information on fees/scholarships
Date of entry Flexible entry and exit.


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