Fastest Growing Resource for Fresher Career development
Robert Gordon University

International Marketing Management
Aberdeen Business School
The Robert Gordon University

International Marketing Management PgCert/PgDip/MSc

The International Marketing Management Masters degree programme at the Aberdeen Business School is recognised by The Chartered Institute of Marketing (CIM) UK and offers certificate, diploma and Masters exit points. The course may be studied, full-time or part-time or online by open learning.

The course targets marketing professionals, marketing students and other managers and recruits locally, nationally and internationally.

The international marketing perspective and the flexible learning approach, incorporating e-marketing techniques, are particularly popular and appealing.

Study a postgraduate level Marketing programme at one of Scotland’s and the UK's top rated universities, which is AMBA approved, for an International Marketing qualification geared towards an improvement in your career prospects.

Benefits of this Course

The benefits of this course are:
• Flexible study modes - full-time, part-time, distance learning and online modes
• Flexible exit and change points - PgCert, PgDip and MSc options
• Practical approach
• Career opportunities
• Open Learning

Benefits are derived from studying a range of management subjects designed for middle and higher levels of management.

Marketing examines customers’ attitudes to business in a dynamic and exciting world.

It is a lively, outward looking and interactive discipline that is enjoyable and in the front line of an organisation's attitude to social responsibility.

A formal qualification will assist marketers to be more creative, flexible and disciplined in their approach to the subject and also to appreciate the benefits to be derived from developing a true customer focus.

The course is recognised by The Chartered Institute of Marketing as meeting its academic entry requirements.

Management Development

This course is a management development programme in Marketing and International Marketing and comprises the range of subjects suitable for:
• recent graduates of any discipline who wish to pursue postgraduate studies in International Management in preparation for a career in this area
• people with limited or no managerial experience who wish to progress to a career in International Marketing Management
• managers who wish to develop their professional practice and require a qualification in International Marketing Management.

This course is used by a range of corporate clients as a valuable part of their management development programme.

Course Aims
To develop knowledge and understanding, business/management practice (applied knowledge and understanding) and management skills in Marketing and International Marketing suitable for professional practice at middle management and higher levels of management.

Learners on the programme will achieve the following specific aims:
• A comprehensive and up-to-date knowledge of Marketing and International Marketing and its key functional areas, including key theories and concepts
• The ability to apply a significant range of professional skills, practices and techniques in Marketing and International Marketing
• The ability to analyse, plan and undertake effective leadership and executive decision-making
• The ability to communicate effectively within their International Marketing discipline, including both people-related communication and teamwork and the use of financial and other management information
• Undertake a dissertation.

Career Opportunities

Typical career opportunities include:
• brand and product management
• advertising
• public relations
• market research
• sales management
• retailing
• general marketing management

Department of Marketing

The Marketing Department is one of the largest in the School and has several areas of research interest. The group teaches a number of general Marketing and International Marketing modules at both undergraduate and postgraduate level in the School and also delivers course to corporate clients, including the major Oil and Gas Company in Algeria. Several staff are active members of various professional bodies, including the Academy of Marketing, as well as the chartered Institute of Marketing.

Research Overview

The group has a number of different research areas in the field of marketing, international marketing, retailing and tourism management.

The following subject fields in the area of Marketing indicate the research interests of the academic staff and research students:
• Consumer Behaviour in young children
• Tourism destination management
• Branding and International Branding
• Selling and Sales Management
• Customer Relationship Marketing
• Strategic Marketing

The Department as a whole aspires to offer an intellectually challenging but supportive collegiate atmosphere where students will realise their full potential, in terms of scholarship, publications and personal development.

Aberdeen Business School

Aberdeen Business School is one of the leading providers of management and professional education in Scotland. Over 3,500 students are studying a comprehensive range of courses. In the School we have over 1,700 postgraduate students from over 80 countries and offer a truly international experience. Founded in 1965, the business school has just celebrated its fortieth year and continues to build on its firm foundation.

The Business School is part of The Robert Gordon University, which has been regularly acclaimed as the Best New University in the UK based on a formidable reputation for its pragmatic approach to higher education.

The Aberdeen Business School is one of the largest Business Schools in the United Kingdom. Currently it is structured in 8 departments: Accounting, Finance and Economics, Business and Management, Public Policy, Law, Information Management, Communication and Languages, Marketing and Human Resource Management. Associated with the departments, there are a number of satellite applied research centres in the field of Entrepreneurship, Knowledge Management, Tourism, Public Policy, and Transport Policy.

Aberdeen Business School have had AMBA accreditation for since 1999. The Business School is one of the largest providers of management education in the UK and have delivered online courses since 1999. We are rated excellent by the UK quality assurance agency for higher education and have a very strong portfolio of courses. The School offers 29 postgraduate courses with accreditation from CIPD, CIPS, AMBA, CIArb, CIMA, CIM, CMI, APM, IQA, Institute of Exporters, and CILIP to name a few. We have an extensive range of publications in our online library with approximately 3,500 academic journals.

Our Focus on Informed Learning

Aberdeen Business School is recognised nationally and internationally for responding to the needs of both students and employers. Our strong links with industry, commerce and the public sector enable us to ensure that our courses are practical and innovative and offer students the very best learning experience.

As a mark of the quality of our undergraduate and postgraduate level programmes many of our courses are recognised, or are accredited by, the professional organisations. This relationship between professional practice and academic rigour has meant that we continually appear in the top 5 for graduate and postgraduate employment in the Sunday Times University Guide. In 2006 RGU was ranked first for graduate employment in the UK. We enjoy the lowest unemployment of our graduates at 1.9% combined with the best rates of employment in graduate-level jobs of 86.4%.

Faculty Excellence

A teaching faculty that blends academic expertise with the credibility gained from current business, professional and consultancy activities supports the School’s programmes.

The staff also have an excellent record in attracting research funding from such bodies as the Arts and Humanities Research Board, Economic and Social Research Council, the European Commission and UNESCO.

Staff are also on the editorial boards of numerous international journals, including the Journal of Forensic Accounting, Journal of International Trade Law and Policy, Libri: International Journal of Libraries and Information Services, and the Journal of International Business and Economics Research.

Many of the School’s courses have a European and International focus and attract students from all parts of the UK, the EU and further a field. The resulting mix of students, cultures and customs creates a modern cosmopolitan study environment from which staff and students benefit.

Aberdeen is located in the North East of Scotland. It is known as the Oil capital of Europe and has a large number of Oil majors based in the city. The city has one of the lowest unemployment rates in the United Kingdom. Aberdeen has been voted the best place to study in the UK for the last 2 years. Students from International destinations would qualify for the fresh talent initiative on graduation.


Address Information

Address Aberdeen Business School, Robert Gordon University
Garthdee Road, Aberdeen, AB10 7QE
Tel. No. +44 (0)1224 262 000
Fax No. +44 (0)1224 263 838
E-mail address
Course International Marketing Management PgCert/PgDip/MSc
Type of Programme Full-time, Part-time, Distance Learning and Online
Length of Programme FT: 1 Year,
PT/DL/Online: 3 Years
Application deadline September 2007
Class size 50-70
Student accommodation Available
Fees Full Time
UK/EU Student: Entire Course £6848
Overseas Student: Entire Course £8300

Part Time
PgCert Stage £2568
PgDip Stage £2568
MSc Stage £1712
£738 per Module
Student grants / Financial assistance There are scholarships of £1,000 available to International students.
Top recruiters of graduates Graduates from the course work for a wide variety of different companies, including advertising agencies, market research agencies, and international FMCG companies or set up their own business.
Admission requirements The basic requirement for successful admission to the programme is an honours classification degree. Other qualifications (degree equivalent) will be considered, with entry being subject to the University’s judgement that the person has reasonable expectation of being able to fulfil the requirements of the award.

In order to ensure language ability, all international students, for whom English is not their first language, are required to provide evidence of linguistic ability, by achievement of IELTS 6.5 or TOEFL 570 prior to receiving an unconditional offer of a place on the programme.
Course Leader
Contact person for application
Isabel Grant
Aberdeen Business School
The Robert Gordon University
Garthdee Road
Aberdeen AB10 7QE
Tel: +44 (0)1224 263019
Fax: +44 (0)1224 263838
Student profile 1.Countries of origin: 20-25. Students on the course on all modes come from a several different countries including Nigeria, India, China, Taiwan, Poland, Kazakhstan, Germany, Sri Lanka, Italy, Russia, Malaysia, Ghana, the United Kingdom among others.
2. Ratio Men/ Women: 50:50
3. Age Range: 21-60
4. Average Age: 29
5. Average Work Experience: 5 Years

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